IS IT IN YOU
For this project, I created my own interpretation of Gatorade's "Is It In You?" campaign. I chose to highlight the female athletes signed by Gatorade, showcasing how they embody the spirit of "It" across various platforms.
Expressive Type Video
AD for the “IS IT IN YOU?” campaign highlighting female athletes only. Video will showcase how hard the athletes have worked and how they showcase having “IT”.
Out of Home
Out of Home
Print AD: Sports Illustrated
Social
Gatorade x WNBA book
Gatorade x WNBA book
Gatorade x WNBA book
Gatorade x WNBA book
Gatorade x WNBA book
Gatorade x WNBA book
WNBA Live Pop Up
ESPN in App Ad
ESPN website ad